README: add markdown syntax

[ffmpeg] / README.md

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+FFmpeg README
+=============
+
+1) Documentation
+----------------
+
+* Read the documentation in the doc/ directory in git.
+
+  You can also view it online at http://ffmpeg.org/documentation.html
+
+2) Licensing
+------------
+
+* See the LICENSE file.
+
+3) Build and Install
+--------------------
+
+* See the INSTALL file.